Welcoming | Jeff Burton, Chris Mosley and Denise Johnson and Keynote: "The Loyalty Loop" | Andrew Davis


DESCRIPTION: How small things add up to big business. We spend a lot of time telling our clients how different we are, but conduct an online search for insurance agencies and you'll quickly find that we all sound the same. We're all "trusted, experienced and dedicated to great service." It's time we stop telling people we're different and start showing them you're different. It turns out one of the most effective ways to grow our business isn't filling a funnel with low-quality leads. Instead, treat your loyal clients as your most valuable asset. It's time to exploit your Loyalty Loop. The Loyalty Loop leverages your existing clients, email subscribers and website visitors to drive a steady stream of highly valuable, high-margin, new business. In this exhilarating, hour-long keynote address, best-selling author and marketing guru, Andrew Davis, will help you harness the power of the new consumer journey. You'll learn how to build anticipation, harness the honeymoon period and drive inspirational moments online that result in new business. Whether you're interested in increasing demand or increasing awareness for the products and services you sell, the Loyalty Loop is designed to build a powerful engine that never sleeps. You'll leave inspired to re-think the way you win over new clients and transform the way you service the customers you already own. Are you ready to embrace the Loyalty Loop?