This program is not available for credit.
This webcast is part of the IIABA Diversity Series:
Targeting a “Country within a Country”: The Hispanic Market
Reaching the largest minority group in the U.S.: The Hispanic Market
Learn how you can capitalize on this large, lucrative and loyal market to grow your agency’s business. Learn ways you can avoid making cultural blunders or mistakes that may come across as insensitive. Find out why being “Latino-Ready” is the key to it all!
Presenter: Kelly McDonald
|Hispanic Course Materials||Available after Purchase|
|Hispanic Marketing Guide||Available after Purchase|
Kelly McDonald is a nationally recognized marketing expert, with deep specialization in diversity marketing and business trends. She was named #1 on Successful
Meetings magazine’s list of “26 Hot Speakers”.
McDonald is the author of “How to Market to People Not Like You” and has been featured on CNBC, in BusinessWeek, on CNNMoney.com and on Sirius/XM Radio.
She works with clients such as Toyota, Harley-Davidson, Sherwin-Williams, State Farm and Miller/Coors. Her company, McDonald Marketing, has twice been named one
of the top advertising agencies in the U.S. by Advertising Age magazine.
As a professional speaker to businessesKelly McDonald is a nationally recognized marketing expert, with deep specialization in diversity marketing and business trends. She was named #1 on Successful Meetings magazine’s list of “26 Hot Speakers”.
Learn more about Kelly at www.mcdonaldmarketing.com
Please wait ...