This program is not available for credit.
This webcast is part of the IIABA Diversity Series:
Introduction to Reaching Diverse Customers
This introduction to the individual marketing segments will provide insights into how the demographics of the population are changing. You will find out how to tweak your agency’s marketing message to be relevant to any new customer group and tactics to make sure that your agency is operationally reach and operationally friendly and ready to communicate your unique message in a relevant manner that shows respect for others’ cultures, values, language and priorities. Learn how to develop a diversity marketing plan and how to measure your success, autopsy your failures and continue to achieve your goal of reaching new and more customers!
Presenter: Kelly McDonald
|Agent Interview Findings||Available after Purchase|
|Seven Steps Agents Worksheets||Available after Purchase|
|Course Materials- Intro||Available after Purchase|
Kelly McDonald is a nationally recognized marketing expert, with deep specialization in diversity marketing and business trends. She was named #1 on Successful
Meetings magazine’s list of “26 Hot Speakers”.
McDonald is the author of “How to Market to People Not Like You” and has been featured on CNBC, in BusinessWeek, on CNNMoney.com and on Sirius/XM Radio.
She works with clients such as Toyota, Harley-Davidson, Sherwin-Williams, State Farm and Miller/Coors. Her company, McDonald Marketing, has twice been named one
of the top advertising agencies in the U.S. by Advertising Age magazine.
As a professional speaker to businessesKelly McDonald is a nationally recognized marketing expert, with deep specialization in diversity marketing and business trends. She was named #1 on Successful Meetings magazine’s list of “26 Hot Speakers”.
Learn more about Kelly at www.mcdonaldmarketing.com
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