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Social Media: The Bare Necessities - ON DEMAND - NO CE


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Category:
Communication |  Human Resource Development
Faculty:
Jill Schiefelbein
Course Levels:
All Levels
Duration:
1 Hour
Expiration:
Access for 90 day(s) after purchase.


Description

Social media has become a ubiquitous phenomenon in our business world. However, just because it exists is not a good reason to use it. This workshop is designed to give you an overview of the social media landscape to help you decide if you want to engage with and on social media and, if so, what channel(s) are most strategic for you and your business. The workshop ends with a simple framework to help you use social media as a credibility strategy for your business, giving you a strategy for creating a year's worth of social media content in a single day.

Basic Course Information

Learning Objectives
  • Gain an overview of the primary social media channels and the pros/cons of each;
  • Get insights as to why you may or may not want to be on various social media channels for your business
  • Learn how to create a bare-bones social strategy to give your sites credibility

Major Subjects
  • Communication
  • Social Media
  • Marketing
  • Publicity
  • Public Relations
  • Business Strategy

Course Materials

Faculty

Jill Schiefelbein Related seminars and products


Jill Schiefelbein is an award-winning entrepreneur, author, and communication strategist. She taught business communication at Arizona State University for 11 years before venturing into entrepreneurship. Jill’s business, The Dynamic Communicator®, helps organizations navigate the physical and digital communication spaces to attract customers, increase sales, and lead more impactful teams. Her latest book, Dynamic Communication: 27 Strategies to Grow, Lead, and Manage Your Business hit stores March 2017. Jill is currently pursuing her doctorate degree at the University of South Florida's Muma College of Business, where she's studying the impact of artificially intelligent video avatars in the customer experience lifecycle in business-to-business sales--an exciting new field of study at the intersections of synthetic media, communication, and relational commerce.


 


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